Trained in sociology, psychology and business, Joice never expected she would find herself right in the middle of the golden age of personal computing – that is, Apple, during the time of Steve Jobs.

Beginning her career as an Engineering Project Manager in the Product Design department of Apple, she worked on several prominent projects from blueprint to mass production, including the MacBook Air and the first aluminum unibody MacBook Pro.

Following her departure from Apple, Joice entered the startup world when she was asked to co-found a tech startup with her ex-Apple colleagues (which Ed invested in, before we knew him!), then founding an e-commerce startup. Following her entrepreneurial ventures, she became an angel investor, co-investing with Joseph.

Joice brings her love of entrepreneurship and investment to our portfolio companies, where she actively assists with operations, especially around international business development and hardware supply chain sourcing.